Trumpery: 15th-Century Truth for the Modern Era

Meaning:
“Showy but worthless finery; junk; trash”
or
“rubbish; nonsensical talk”


The English language knew all along

History doesn’t just repeat; it rhymes. The word “Trumpery” has existed since the 1400s to describe exactly what we see today: showy, fraudulent nonsense designed to distract the herd.

At Little Cowart, we aren’t interested in "alternative facts." We are interested in the beauty of a word that hits the nail on the head six centuries later. This shirt is a nod to those who value intellect over volume and history over hashtags and are willing to show the world.

Background

Originating from the Middle French word “tromperie” ("deceit"), Trumpery describes items that look valuable but have no actual worth.

The power of words

The meaning could not be more fitting nor the use cases: “His (you know who) speech was yet again pure trumpery.”